I build, test, and scale Facebook and Instagram campaigns for e-commerce brands that want more revenue without burning their budget.
Anastasia Gentry Consulting · Meta Ads for E-commerce
Where metrics
meet
obsession
per email lead
-29% COST
growth in my first year
+97% Revenue
while scaling multi-million-dollar spend
6x+ ROAS
in annual revenue driven on meta
8 figures
in revenue generated
$50+MM
in ad spend
managed
$8MM+
about
I'm not your average
Meta Growth Manager
I’ve been the sole Meta lead for a DTC multi-brand e-commerce portfolio in the horitculture, gifting and personalization industries, running everything from strategy and campaign builds to creative testing and reporting. Before that, I built my own digital product business to $400K+ in sales, growing 50K+ followers on TikTok and 20K+ on Instagram along the way.
That’s my edge: I don’t just manage ads. I know what makes people stop scrolling, click, and buy, because I’ve done it for my own business.
For my current portfolio of clients, I brought their accounts up-to-date with Meta's AI targeting and creative catalog options to drastically increase revenue, customize ads to each customer and reduce creative fatigue across brands. I've implemented strategic lead generation techniques, exclusions to reduce brand overlap and managed creative testing of new short-form and UGC video efforts.
This strategy allowed all brands to increase profits and one brand to increase over 300%. They are continuing to grow YOY on my watch and scale efficiently even at increased spending levels.
Current Case Study
performance + growth marketer with an entrepreneurial edge
my process
You don't need more ad spend.
You need a strategy that makes your ad spend work harder.
Know exactly where your money is going and where the growth is.
Step 1
Audit & Strategy
Full-funnel campaigns built and run for revenue.
Step 11
Campaign Management
Clear answers on what’s working, and ongoing moves to improve it.
Step 111
Reporting & Optimization
Every partnership is tailored to your ad spend, growth goals, and account complexity.
the process
Four steps to
something lasting
I review your account, pixel, catalog, and past results.
I set up a full-funnel structure around your best products utilizing all Meta's optimizations and innovations.
I run creative and audience tests to find what converts.
Budget moves behind the winners while ROAS stays on target.
I
Audit
III
Test
II
Build
IV
Scale
